Resources to Accelerate Dealer Growth
Great Lakes Companies has the resources -- the people, products, and processes -- to fine-tune your dealership's structure and make every area of the store more profitable.

We're not tied to any auto manufacturer, so we can offer a more extensive portfolio of service contracts, loan insurances, and chemical or electronic environmental protection plans.

Every product we carry is thoroughly
Dealer Growth Starts Here
We are the training and development company with the depth of resources needed 
to generate growth in every area of your dealership.
researched before it is recommended. If it's not good enough for us, it's not good enough for you. 

What further accelerates the growth of your dealership is the extensive training we provide. In the Great Lakes Academy, you'll learn to master the Great Lakes Sales System and increase your PRU by up to $400. Our training academies teach the best ways to interview the customer, present the menu, overcome objections, sell products, and develop new revenue streams.

Great Lakes Companies was founded in 1987. Today, we work with more than 400 dealerships and can do business in all 50 states. We are members of  MADA (Michigan Automobile Dealers Association), MIADA (Michigan Independent Automobile Dealers Association), NIADA (National Independent Automobile Dealers Association), GAPA (Guaranteed Asset Protection Alliance), and BBB (Better Business Bureau).
Great Lakes Companies ® 616 West Centre Avenue | Portage, MI 49024
With respect to everyone's health, we are a tobacco-free company. No lit, electronic, or smokeless tobacco or nicotine products are to be used or consumed on the premises.