Resources to Accelerate Dealer Growth
Great Lakes Companies ® 616 West Centre Avenue | Portage, MI 49024
With respect to everyone's health, we are a tobacco-free company. No lit, electronic, or smokeless tobacco or nicotine products are to be used or consumed on the premises.
We are the training and development company with the depth of resources needed
to generate growth in every area of your dealership.
Monday - Friday, February 10-14
Master the Great Lakes Sales System, develop new revenue streams, and increase your PRU by up to $400.
Tuesday - Wednesday, April 7-8
State and Federal Consumer Regulation Education for Sales Managers, Desk Personnel, and F&I Practitioners. Certify in just 2 days!
Thursday, December 19
Improve sales penetration through increased product knowledge, objection handling, and presentation.
Build solid sales performance and learn to be a top performer with Dave Johnston, former Auto Nation National Trainer.
To schedule training, please contact Dave Johnston.
Tuesday - Friday, January 7-10
Learn the Road to the Sale, with focus on the meet and greet, interview, trade evaluation, and more.