Resources to Accelerate Dealer Growth
Great Lakes Companies ® 616 West Centre Avenue | Portage, MI 49024
With respect to everyone's health, we are a tobacco-free company. No lit, electronic, or smokeless tobacco or nicotine products are to be used or consumed on the premises.
We are the training and development company with the depth of resources needed 
to generate growth in every area of your dealership.
The Great Lakes Academy
Sales Essentials
Build solid sales performance and learn to be a top performer with Dave Johnston, former Auto Nation National Trainer.

To schedule training, please contact Dave Johnston.
​cell: 616-581-6310
AFIP Boot Camp
Tuesday - Wednesday, October 6-7
Portage, Michigan

State and Federal Consumer Regulation Education for Sales Managers, Desk Personnel, and F&I Practitioners. Certify in just 2 days!
Appearance Academy
Thursday, August 20
Portage, Michigan

Improve sales penetration through increased product knowledge, objection handling, and presentation.
FSM Academy
Monday - Friday, October 12-16
Portage, Michigan

Master the Great Lakes Sales System, develop new revenue streams, and increase your PRU by up to $400.