Resources to Accelerate Dealer Growth
Great Lakes Companies ® 616 West Centre Avenue | Portage, MI 49024
With respect to everyone's health, we are a tobacco-free company. No lit, electronic, or smokeless tobacco or nicotine products are to be used or consumed on the premises.
We are the training and development company with the depth of resources needed 
to generate growth in every area of your dealership.
FSM Academy
The Great Lakes Academy
Monday - Friday, February 10-14
Portage, Michigan

Master the Great Lakes Sales System, develop new revenue streams, and increase your PRU by up to $400.
AFIP Boot Camp
Tuesday - Wednesday, April 7-8
Portage, Michigan

State and Federal Consumer Regulation Education for Sales Managers, Desk Personnel, and F&I Practitioners. Certify in just 2 days!
Appearance Academy
Thursday, December 19
Portage, Michigan

Improve sales penetration through increased product knowledge, objection handling, and presentation.
Sales Essentials
Build solid sales performance and learn to be a top performer with Dave Johnston, former Auto Nation National Trainer.

To schedule training, please  contact Dave Johnston.
​cell: 616-581-6310
SDU Sales Academy
Tuesday - Friday, January 7-10
Portage, Michigan

Learn the Road to the Sale, with focus on the meet and greet, interview, trade evaluation, and more.