Resources to Accelerate Dealer Growth
Great Lakes Companies ® 616 West Centre Avenue | Portage, MI 49024
With respect to everyone's health, we are a tobacco-free company. No lit, electronic, or smokeless tobacco or nicotine products are to be used or consumed on the premises.
We are the training and development company with the depth of resources needed 
to generate growth in every area of your dealership.
The iA American Training Institute
AFIP Boot Camp
State and Federal Consumer Regulation Education for Sales Managers, Desk Personnel, and F&I Practitioners. Certify in just 2 days!

Tuesday-Wednesday, October 4-5
Portage, Michigan
Appearance Academy
Improve sales penetration through increased product knowledge, objection handling, and presentation.

Thursday, October 27
Kalamazoo, Michigan
Master our customer-centric F&I process strategically designed with today's internet-educated consumer in mind.

Tuesday-Friday, November 8-11
Farmington Hills, Michigan
T.U.S.K. F&I School
T.U.S.K. Sales Training
Two days of intense automotive education for sales teams needing to reset their customer engagement skills.

Tuesday-Wednesday, October 18-19
Portage, Michigan

Thursday-Friday, October 20-21
Farmington Hills, Michigan